Do you know the importance of unique content on your website? It can mean the difference between high search engine rankings and not being found in the search engines at all. It can also mean the difference between turning visitors into buyers or simply onlookers. It doesn’t matter if you sell a service, a book, or other product, your website was designed for one purpose: to market and advertise you and your product.
But how do you go about obtaining good content? Good content can be found through free article archives, purchasing articles from freelance writers and copywriters, or by writing the content yourself.
Of the three choices, free article archives are your worst choice because the idea is to make your website so unique others want to come back and search engines want to place your website higher than your competition. (With that in mind free content articles are great for newsletters you email or distribute through print.) If you can write, your best option is writing the material yourself. But if you can’t write, hiring a good ghostwriter can guarantee others do not have the same content on their websites, while hiring a freelance writer means only those who pay reprint fees can use the material which limits how many websites share the same content.
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